KQED

Primer Stories Saves the Internet from Itself One GIF at a Time

When was the last time an animated GIF left you breathless? (And not just because you were laughing so hard you couldn’t breathe.)

Whether you pronounce the file format with a hard G or a soft J, the medium is undeniable. GIFs often feature a series of still images ripped from popular videos to create an animated loop. The result is easily shareable and usually hilarious, but rarely an example of fine design.

Joe Alterio. Courtesy Primer&Co.
Joe Alterio. Courtesy Primer&Co.
Tim Lillis. Courtesy Primer&Co.
Tim Lillis. Courtesy Primer&Co.

This is where Joe Alterio and Tim Lillis hope to challenge your idea of what the internet should look like. The designers created Primer Stories in 2015 to share thought-provoking articles that integrate text and visuals for an interactive dual narrative. Based in San Francisco and Seattle respectively, Lillis and Alterio both draw inspiration from the Bay Area’s fusion of art and tech culture. . .

Continue reading on KQED Arts

This article was originally published on KQED Arts on 27 June 2016.

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